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Spectrum
Retail Research (SRR)
Spectrum Research Asia provides
new and invaluable insights into site evaluation offering comprehensive
benefits in site selection particularly for high land cost environments.
Economic Impact Assessment anticipates actions
of competitors allowing strategic placement of outlets and service.
- Location Feasibility Study
- Trade Area Analysis including Turnover Estimates
- Geo-Demographic Report
- Mapping and Market Information Systems (GIS)
- Retail Gravity Model
- Retail Audit
- Competitor Analysis
- Retail Network Planning
Turning
Data into Competitive Advantage
Mapping and Market Information
Systems (utilising GIS technology) provide a wide range of flexibility
in terms of retrieval and analysis. Asian markets including Australia,
New Zealand, Hong Kong, China, Taiwan, Singapore, Malaysia
& other population centres are currently on the system.
Unlimited layers of all essential market information by small
geographic areas can be stored on a computer map including population
statistics, income and expenditure, consumption patterns, roads
and rail systems, land and property usages and all other relevant
market databases.
Integrated computer modelling locates and quantifies
high concentrations of potential markets.
Computer simulations techniques assess current
and future market scenarios effectively.
Future growth in population, alterations to
competitive conditions, zoning changes, new roads or railway systems
and so forth can be incorporated in the analysis.
Retail market share maps of can be easily generated
and cross-compared with competitors’ to acquire a macro view
of the marketplace.
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Spectrum Entertainment
Research (SER)
Patronage projection for entertainment
outlets
- Cinema
- Entertainment Outlet
- Theme Park
- Trend Study for various types of entertainment
- Profile Study of Patrons
- Audit of Entertainment Facilities
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Spectrum Consumer
Research (SCR)
Spectrum Research Asia organises surveys
for consumer products and services in most countries in the Asian
Pacific Region.
- Consumer Expenditure Survey
- Product / Service Satisfaction Study
- Brand Testing and Tracking Services
- Concept testing for Products / Services
- Product testing
- Lifestyle and Psychographic Study
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Spectrum Media
Research (SMR)
- Media Tracking Survey
- Viewership Study
- Readership Study
- Listenership Study
- Ad Testing
- Ad Awareness Study
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